Privacy Policy for Apex Automotive

Introduction

Apex Automotive ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or otherwise interact with us. This policy is effective as of January 1, 2025.

Information We Collect

We collect several types of information from and about users, including:

• Personal Information: This includes information that can be used to identify you, such as your name, address, email address, phone number, vehicle information (make, model, year), and payment information. We collect this information when you schedule an appointment, request a quote, create an account, or make a purchase.
• Usage Data: We collect information about how you interact with our website and services, such as the pages you visit, the links you click, the time you spend on our site, and your IP address. This data helps us improve our website and services.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior. Cookies are small data files stored on your device that help us remember your preferences and track your activity. You can control cookies through your browser settings. See our Cookies Policy for more details.
• Location Data: With your consent, we may collect precise location data from your device to provide location-based services, such as finding the nearest Apex Automotive location or offering personalized recommendations.

How We Use Your Information

We use the information we collect for various purposes, including:

• Providing Services: To schedule and manage appointments, provide auto repair and maintenance services, process payments, and fulfill your requests.
• Improving Our Services: To analyze usage data, identify trends, and improve the functionality and content of our website and services.
• Personalizing Your Experience: To customize your experience on our website, offer personalized recommendations, and provide targeted advertising.
• Communicating with You: To send you appointment reminders, service updates, promotional offers, and other important information.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Security: To protect our website, services, and users from fraud, security breaches, and other harmful activities.

Information Sharing and Disclosure

We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with trusted service providers who assist us in providing our services, such as payment processors, marketing agencies, and data analytics providers. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Business Partners: We may share your information with business partners who offer complementary products or services that may be of interest to you. We will obtain your consent before sharing your information with these partners.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
• With Your Consent: We may share your information with third parties if you have given us your explicit consent to do so.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use encryption to protect sensitive information transmitted online.
• Firewalls: We use firewalls to protect our servers from unauthorized access.
• Access Controls: We restrict access to your personal information to authorized personnel only.
• Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Your Rights

You have certain rights regarding your personal information, including:

• Access: You have the right to access the personal information we hold about you.
• Correction: You have the right to correct any inaccurate or incomplete information we hold about you.
• Deletion: You have the right to request that we delete your personal information.
• Objection: You have the right to object to the processing of your personal information.
• Restriction: You have the right to restrict the processing of your personal information.
• Data Portability: You have the right to receive your personal information in a portable format.

To exercise these rights, please contact us using the contact information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Children's Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete the information as soon as possible.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on our website and update the effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Apex Automotive
123 Auto Lane
Seattle, WA 98101
Phone: (206) 555-1212
Email: [email protected]

Our Data Protection Officer, Amelia Hernandez, can also be reached at the email address above.

Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Washington, without regard to its conflict of law principles.

Accessibility

We are committed to making our Privacy Policy accessible to everyone. If you have any difficulty accessing or understanding this policy, please contact us, and we will provide you with the information in an alternative format. Please see our Accessibility Statement for further information.